Writing on building and shipping software
How we work, the technology choices behind it, and what shipping software is actually like — no growth-hacking fluff.
Fixed-scope project readiness checklist
A practical checklist for founders to work through before requesting a fixed-scope quote — what to have ready so the number you get back is real.
Fixed-scope vs embedded development: which model is right for a startup?
The real difference between hiring a studio for a fixed-scope build versus embedding them as your team, and how to pick based on how well-defined your product actually is.
The founder's checklist before hiring a mobile app development studio
What to actually check before signing with an app or web development studio — ownership, team seniority, scope, and the questions that surface problems early.
How much does it cost to build an MVP in India in 2026?
Market ranges for MVP development in India in 2026, what actually drives the number up or down, and how to get a real quote instead of a guess.
What "you own the code" actually means
Owning what an agency builds for you sounds obvious, but the details are where projects go wrong. Here's how we set it up so you're never locked in.